Make Dent Health
your Japanese toothpaste of choice!
Looking to prevent periodontitis, bleeding gums, bad breath and cavities?
The first step is choosing a toothpaste that’s right for you!
Dent Health, brought to you by Lion, a veteran Japanese consumer goods manufacturer, helps to prevent those very symptoms.
Here, we introduce the features of various Dent Health products in the hope that the next time you find yourself in a Japanese drugstore, you’ll be equipped with the information you need to choose the product that best suits your needs.
Three reasons to buy Dent Health toothpastes
1
They feature
a proprietary method of action for the maximum
preservation of existing teeth
According to the Ministry of Health, Labour and Welfare’s “Survey on Dental Diseases (2022),”more than 50% of Japanese adults suffer from various symptoms of periodontal disease, including gums that are red, swollen, bleeding, and/or receding as well as loose teeth. In other countries, percentages can be even higher.
Dent Health toothpastes are designed to prevent these issues and to provide support through daily oral care that will help protect your precious teeth from periodontitis, bleeding gums, bad breath, and cavities. Compared with other Lion toothpastes, the proprietary formula employed in creating Dent Health products incorporates the highest concentration* of the antibacterial ingredient isopropyl methylphenol (IPMP) and the anti-inflammatory ingredient tranexamic acid (TXA), enabling oral care that facilitates for healthy teeth and gums through daily brushing.
- Among Lion products
2
They are
products of Lion, a historic Japanese manufacturer
With a history dating back to its founding in 1891, Lion has long been a leading manufacturer in Japan’s oral care market, where it has evolved into a trusted brand. According to cumulative sales data from INTAGE SRI+ from January to December 2024, Lion held the No. 1 position in Japan’s oral care category in six markets: toothpaste, toothbrushes, electric toothbrushes, oral fresheners, mouthwash and dental supplies.
Dent Health products were developed by Lion to combat periodontitis, to this end containing antibacterial and anti-inflammatory agents and other diverse ingredients.
The range of toothpastes introduced here provides oral care solutions tailored to your needs, addressing caused by periodontitis such as bleeding gums, bad breath, and cavities.
3
They are must-see
Japanese-made items found in drugstores across
the country
Dent Health is a product manufactured in Japan under strict quality control standards.
Available at Japanese drugstores and other retailers, these products are ideal for those seeking oral care solutions to prevent periodontitis, bleeding gums, bad breath, and cavities. Be sure to check them out.
What is periodontitis?
Periodontitis, the most common cause of tooth loss, is a disease often described as a silent killer because of its painless progression. Periodontitis is a severe form of periodontal disease in which inflammation advances deep into the gums, destroying the bone and tissue that support the teeth. Symptoms include bleeding gums, pus discharge, severe bad breath, and loose teeth. If left untreated, the disease can progress to the point where teeth may fall out.
When it comes to periodontitis (pyorrhea), early prevention is key. If you are concerned about your gums, toothpastes containing antibacterial, anti-inflammatory, and gum-revitalizing ingredients are recommended for thorough prevention. For the maximum preservation of existing teeth, we recommend Dent Health toothpastes for daily periodontal disease prevention that contain the highest concentrations* of the medicinal ingredients isopropyl methylphenol (IPMP) and tranexamic acid (TXA).
- Among Lion products; IPMP kills periodontitis-causing bacteria, while TXA suppresses swelling and bleeding to prevent gingivitis and periodontitis.
Fighting periodontitis as it suits you
with Dent Health!
Product Information
Dent Health offers a diverse product lineup to help each individual protect against periodontitis.
-
Dent Health Medicated
Toothpaste DX PremiumBrand name: Dent Health Dental Paste Sa
Quasi-drug
Enhances gum recovery* and prevents periodontitis, offering total care for gums and teeth with 11 indications and effects
- Medicinal Vitamin E (tocopherol acetate) invigorates and repairs the cells comprising gum tissue
Formulated with a high concentration of fluoride (1,450 ppm)
- Not recommended for children under 6 years of age.
- Please keep out of reach of children
- Indications and effects
-
- Prevention of periodontitis,
- Prevention of gingivitis,
- Prevention of bleeding,
- Prevention of hypersensitivity,
- Prevention of bad breath,
- Prevention of cavities,
- Whitening of teeth,
- Prevention of tartar buildup,
- Removal of tobacco stains,
- Oral cleansing,
- Oral refreshment
-
Dent Health Medicated
Toothpaste DXBrand name: Dent Health Dental Paste Qa
Quasi-drug
Prevents periodontal disease* and cavities, while also protecting weakened gums and teeth
- Periodontal disease: A general term for gingivitis and periodontitis
Formulated with a high concentration of fluoride (1,450 ppm)
- Not recommended for children under 6 years of age.
- Please keep out of reach of children
- Indications and effects
-
- Prevention of periodontitis,
- Prevention of gingivitis,
- Prevention of bleeding,
- Prevention of bad breath,
- Prevention of cavities,
- Whitening of teeth,
- Oral cleansing,
- Oral refreshment
-
Dent Health Medicated Toothpaste
Bad Breath BlockBrand name: Dent Health Dental Paste Ka
Quasi-drug
Prevents bad breath caused by periodontal disease-causing bacteria
Treats bacteria that contribute to bad breath as well as periodontal disease-causing bacteria
Formulated with a high concentration of fluoride (1,450 ppm)
- Not recommended for children under 6 years of age.
- Please keep out of reach of children
- Indications and effects
-
- Prevention of bad breath,
- Oral refreshment
- Prevention of periodontitis,
- Prevention of gingivitis,
- Prevention of bleeding,
- Prevention of cavities,
- Whitening of teeth,
- Oral cleansing
-
Dent Health Medicated Toothpaste
Stinging BlockBrand name: Dent Health Dental Paste Ma
Quasi-drug
For hypersensitivity due to receding gums
Formulated with a high concentration of fluoride (1,450 ppm)
- Not recommended for children under 6 years of age.
- Please keep out of reach of children
- Indications and effects
-
- Prevention of periodontitis,
- Prevention of gingivitis,
- Prevention of bleeding,
- Prevention of hypersensitivity,
- Prevention of bad breath,
- Prevention of cavities,
- Whitening of teeth,
- Oral cleansing,
- Oral refreshment
-
Dent Health Medicated
Smooth Gel ToothpasteBrand name: Dent Health Dental Paste Na
Quasi-drug
For gently brushing sensitive exposed dental roots
Formulated with a high concentration of fluoride (1,450 ppm)
- Not recommended for children under 6 years of age.
- Please keep out of reach of children
- Indications and effects
-
- Prevention of periodontitis,
- Prevention of gingivitis,
- Prevention of bleeding,
- Prevention of bad breath,
- Prevention of cavities,
- Oral cleansing,
- Oral refreshment
Find Dent Health retailers in Japan
To search for stores near your destination, tap the “Find a Store” button in Japan where you can purchase Dent Health.
- Search results will be displayed in Japanese.
-
1
Tap the “Find a Store” button for your desired product, select your preferred size, and tap the “Select” button.
-
2
A list of nearby drugstores and other locations will appear in the search results. Please select your desired store.
Alternatively, you can enter your destination in the search window under [② Search by Place Name/Station Name] and perform a search.
-
3
The appropriate store information will be displayed.
Additionally, there is a convenient feature that allows you to search for directions to the store via Google Maps.- Please note that items may be out of stock, and store names or locations may change.
Lion’s Quality Assurance
- Company name
- Lion Corporation
- Founded on
- October 30, 1891
- Established in
- September 1918
- Business Description
- Manufacture and sale of toothpaste, toothbrushes, soap, detergents, hair care and skin care products, pharmaceuticals, etc., and export to overseas subsidiaries.
- Lion Researchers
Based on its Quality Policy, Lion has established a Product Management System comprising regulations stipulating work processes and quality assurance practices at each stage of product development. This ensures the steady and rational development of excellent products and services that make a difference in everyday lives by redesigning habits.
This system is compliant with ISO 9001, the international standard for quality management systems. It defines the flow and mechanisms of quality assurance processes at each stage of product development (strategy, planning, development, production, sales, post-launch improvements and disposal).